If you run a business in the special events industry (weddings, mitzvahs, private events, etc), then you probably get a lot of requests for information & pricing from clients interested in your services.
What do you do with those leads if they do not book you right away?
Well in my business – Pro Sound & Light Show – those leads go into my sales database and my staff keeps following up with them. At any given time, we can have HUNDREDS of potential clients on our list of leads.
In this video interview with John Young from the Disc Jockey News, I talk about how to take that list of older leads who haven’t booked yet, and turn them into cash.
Check it out!